damicodentalcare.com • Monthly Performance Report – September 2026

damicodentalcare.com

Performance Report • September 2026

MONTHLY REPORT — SEPTEMBER 2026

Recovering ground. Now inside Google's AI Overviews.

In the 30 days to September 24, damicodentalcare.com earned 935 organic clicks from 165K impressions on Google, plus 55.7K impressions inside Google's AI-generated search results. A broad Google algorithm update briefly pushed rankings down sitewide in late August; the technical corrections made since are now showing up as a clear upward trend in average position. Google is also now naming the practice directly inside its AI Overview for implant searches in Watertown. Across Wayland and Watertown, the two Google Business Profiles logged 331 combined interactions this month, and the Google Ads campaign generated 58 tracked phone calls, including one lasting over 12 minutes.

Organic Clicks
935
Aug 25 – Sep 24
Search Impressions
165K
Google Search
AI Search Impressions
55.7K
Generative AI results
GBP Interactions
331
Wayland + Watertown

Algorithm recovery under way

A core Google update caused a temporary ranking dip in late August. Since the site's technical corrections went live, average position has been trending steadily back upward through late September.

Named inside Google's AI Overview

For "dental implants clinic watertown," Google's AI Overview lists D'Amico Dental Care as a top clinic — and the practice also holds the #1 organic web listing for that same search.

58 tracked phone consultations

The Google Ads campaign drove 58 tracked calls this period. The longest ran 12 minutes 27 seconds — a strong sign of real treatment-planning conversations, not quick pricing questions.

Organic Performance & AI Search Visibility

Google Search Console and Bing Webmaster Tools, read together, show how damicodentalcare.com is performing across both traditional search results and the newer generation of AI-generated answers.

Total Clicks
935

Google Search, Aug 25 – Sep 24

Local search traffic
Total Impressions
165K

0.6% average CTR

Broad visibility
Average Position
12.4

30-day snapshot, trending up

Recovering
AI Search Impressions
55.7K

Google Generative AI features

AI visibility
Bing Copilot Citations
6.7K

Avg. 12 cited pages, last 30 days

AI-cited source
Bing Clicks & CTR
160

From 7.4K impressions · 2.15% CTR

Engaged audience

Google Search Console — Performance

Google Search Console total clicks, impressions and average position, Aug 25 to Sep 24 2026

935 clicks from 165K impressions over the last 30 days, with an average position of 12.4 — the practice is showing up consistently across a wide range of dental search queries.

Google Generative AI Features

Google Search Console generative AI impressions chart, Aug 25 to Sep 24 2026

55.7K impressions inside Google's AI-generated search results this period — evidence the site's content is being pulled into Google's AI answers for dental queries, not just the traditional blue links.

Bing Search Performance

Bing Webmaster Tools search performance, 30 days

Bing delivered 160 clicks from 7.4K impressions over the last 30 days — a 2.15% CTR, a strong result in a smaller, more selective search environment.

Microsoft Copilot — AI Citations

Bing AI Performance, Microsoft Copilot citations, 30 days

6.7K citations from Microsoft Copilot and its partners over the last 30 days, referencing an average of 12 pages per citation — a sign the AI is drawing on many pages across the site, not just one.

Trending Content — Last 28 Days

Google Search Console Insights, trending content and queries, last 28 days
↑ 400%

All-on-6 Dental Implants

+4 clicks

↑ 125%

Veneers For Crooked Teeth

+5 clicks

↑ 100%

Veneers Guide: Porcelain vs Composite

+4 clicks

↑ 31%

Porcelain vs Composite Veneers

+4 clicks

New

Bone Graft & Soft Tissue Graft

+1 click, previously 0

What's driving this: the two fastest-growing search queries into the site are "tooth sensitivity months after veneers" (+114%, +8 clicks) and "composite veneers vs porcelain veneers" (+600%, +6 clicks) — patients researching veneers before and after treatment are finding the site's educational pages, which is exactly the audience most likely to book a consultation.

Algorithm Update & Ranking Recovery

In plain terms: Google periodically rewrites parts of how it ranks websites. One of these broad "core updates" rolled out in August and temporarily shook rankings across the web, including a dip for this site. A series of technical and content corrections were then implemented on damicodentalcare.com, and the chart below is the clearest evidence of their effect.

Average Position — 3-Month Trend (Jun 26 – Sep 24, 2026)

Google Search Console average position over 3 months, showing a dip after the August algorithm update and a recovery trend, annotated with arrows
10.0
3-Month Average Position
12.4
Latest 30-Day Average
3.94K
Clicks Over 3 Months

The chart marks the moment the corrections went live, right after the sharpest part of the late-August dip. Since then, the trend line has moved steadily back toward — and in recent weeks, past — where it started. The most recent 30 days average a position of 12.4, and the direction of travel over the past several weeks is consistently upward. We'll keep tracking this closely to confirm the recovery holds and continues into next month.

Google Business Profile — Wayland & Watertown

The practice runs two separate Google Business Profiles. Each is reported on its own below, covering calls, direction requests and website clicks generated directly from the profile in September 2026.

Wayland

87 interactions
11
Calls
54
Directions
22
Site Clicks
Wayland Google Business Profile overview, September 2026
Wayland Google Business Profile calls, September 2026
Wayland Google Business Profile direction requests, September 2026
Wayland Google Business Profile website clicks, September 2026

Watertown

244 interactions
71
Calls
94
Directions
79
Site Clicks
Watertown Google Business Profile overview, September 2026
Watertown Google Business Profile calls, September 2026
Watertown Google Business Profile direction requests, September 2026
Watertown Google Business Profile website clicks, September 2026

What this tells us: Watertown's profile is generating close to three times the engagement of Wayland's this month (244 vs. 87 interactions). That's a healthy result for Watertown, and it points to Wayland as the clearer opportunity — keeping that profile's photos, posts and Q&A active, and encouraging more patient reviews there, is likely to lift its numbers closer to Watertown's.

Search Visibility — Wayland & Watertown

A direct look at how the practice appears on Google's results page for its priority local searches — in the map-based Local Pack, in the new AI Overview panel, and in the standard organic listings.

#2 OF 3 · LOCAL PACK

"best dental implants clinic watertown"

Top-rated filter applied. D'Amico Dental Care holds the #2 spot in the Local Pack at 4.9★ from 251 reviews — matching the #1 clinic's rating with more reviews than it has.

Google local pack results for best dental implants clinic watertown, D'Amico Dental Care ranked second
AI OVERVIEW + #1 ORGANIC

"dental implants clinic watertown"

Google's AI Overview names D'Amico Dental Care as a top implant clinic in Watertown, and the practice's own page also ranks #1 in the standard organic results just below it.

Google AI Overview and number one organic result for dental implants clinic watertown, both featuring D'Amico Dental Care
#3 OF 3 · LOCAL PACK

"best dental clinic wayland"

Top-rated filter applied. D'Amico Dental Care holds the #3 spot, tied for the top rating at 5.0★, from 58 reviews — far fewer than the two clinics ranked above it.

Google local pack results for best dental clinic wayland, D'Amico Dental Care ranked third

Reading these results together: the two cities tell different stories. In Watertown, D'Amico (4.9★, 251 reviews) already matches the #1 clinic's rating and has more reviews than it — so the #2 position likely comes down to other local-pack factors like proximity, not ratings or review count. The #3 clinic there has more reviews still (346) but a noticeably lower rating (4.6★), which is consistent with rating carrying real weight in that market. Wayland is more straightforward: D'Amico is tied for the highest rating (5.0★) but has only 58 reviews against 320 and 538 for the two clinics ranked above it — a gap review volume alone can plausibly explain. Growing the Wayland review count is the clearer, more actionable opportunity of the two. Meanwhile, being named directly inside Google's AI Overview for a Watertown implant search — alongside holding the #1 organic listing for that same query — is a genuinely new and valuable form of visibility this month.

Google Ads — Call Conversion

Campaign Leads-Search-2026-march, reviewed over the 30 days from August 29 to September 27, kept generating genuine, high-intent phone consultations.

Clicks
218

Aug 29 – Sep 27

Impressions
7.7K

Same 30-day window

Avg. CPC
$7.11

Cost per click

Total Spend
$1.55K

Over the period

Performance Summary

Google Ads performance summary, August 29 to September 27 2026
  Campaign is limited by budget
  Missing enough relevant keywords

Google itself is flagging two opportunities on this campaign: it's currently capped by its daily budget, and its keyword list could be broader. Addressing either is likely to increase qualified traffic without changing anything else about the campaign's targeting.

Call Details — 58 Tracked Calls

Google Ads call details table, Aug 27 to Sep 28 2026, 58 total calls
12:27

747 seconds

Longest call this month

7:48

468 seconds

Full treatment discussion

6:37

397 seconds

In-depth consultation

6:10

370 seconds

Detailed patient inquiry

5:51

351 seconds

Appointment-stage call

What these durations mean: a quick question about hours or pricing is usually over in under two minutes. Calls running six to twelve-plus minutes point to something different — patients working through treatment options for implants or veneers, often with the intent to book. Out of 58 tracked calls this period, a meaningful cluster fell into that longer, higher-intent range.

New Content Published This Month

Three new articles went live on the site this month, each written to answer a real question patients search for and to build the site's authority around implants and everyday oral care.

Digital Implant Planning vs. Traditional Methods

Explains how 3D-guided implant surgery compares to older freehand techniques — accuracy within fractions of a millimeter, shorter procedure times, and a "prosthetically driven" approach that designs the final tooth before placing the implant.

Read the article →

Are You Brushing Your Teeth Wrong?

A practical guide to the Modified Bass Technique, the most common brushing mistakes that wear down enamel and gums, and a simple, correct daily routine — a high-search-volume topic that brings new visitors to the site.

Read the article →

What Happens If You Delay Replacing a Missing Tooth

Lays out, with clinical evidence, why waiting makes tooth replacement harder and costlier — including jawbone loss of up to 25% of its width within a year — and why prompt implant treatment protects both health and budget.

Read the article →

Recommended Next Steps

Four concrete, evidence-based priorities for next month, drawn directly from this month's data.

Fix the two Google Ads warnings

Address the "limited by budget" and "missing relevant keywords" flags on the campaign to capture demand it's currently missing.

Grow the Wayland review count

The rating is already a perfect 5.0★; closing the review-volume gap with the two clinics above it is the clearest path to Wayland's #1 spot.

Keep publishing supporting content

This month's three articles are already feeding AI citations and trending queries; continuing that pace compounds the site's topical authority.

Confirm the ranking recovery holds

Average position is trending up since the corrections went live; next month's report will confirm whether that recovery is complete.

A steady, well-evidenced month of recovery and growth.

September was a month of working through a real setback and coming out ahead of it. Organic search delivered 935 clicks from 165K impressions, and the site now shows up inside Google's AI Overview and Microsoft Copilot's citations tens of thousands of times a month — visibility that simply didn't exist in search a couple of years ago.

The two Google Business Profiles logged 331 combined interactions, and the Google Ads campaign brought in 58 tracked phone calls, several of them long, detailed treatment-planning conversations. The August algorithm update caused a real, visible dip — and the corrections made since are showing up clearly in the data as a recovering trend.

None of this is guesswork: every figure in this report comes directly from Google Search Console, Bing Webmaster Tools, Google Ads and the two Google Business Profiles. Next month's report will show whether the recovery has fully taken hold, and whether the review-growth and campaign fixes above have moved the needle.

Rubik Dentistry
Monthly SEO Authority
Monthly Performance Report • damicodentalcare.com • September 2026 • Prepared by Rubik Dentistry Digital Team