Dental SEO For Dentists & Dental Practices
Be discovered by the patients who need you mostrise to the top of Google with Dental SEO strategies designed to connect your practice directly with those searching for care.
What is SEO
SEO is the practice of optimising your website so it ranks higher on search engines, attracts more visitors, and ultimately increases the number of patients.
How is your site currently performing?
Why not take advantage of our free SEO dental practice audit tool? It will analyse your website and provide a clear report on its current performance, highlighting key areas where improvements may be needed
Why SEO is necessary?
81% of dental patients now research their dentists online before booking an appointment. With competition in the dental market continuing to grow, securing top rankings on Google has become essential for greater visibility and, ultimately, attracting more patients.
Why RubikDentistry?
There are many marketing agencies offering SEO services, but since dentistry is a specialised field, it is especially important that a project is handled by a strong, cohesive team who fully understand the concerns, questions, and challenges of patients. This ensures that significant steps can be taken to earn their trust, because today’s patients are not just looking for treatment or a dentist—they need a professional who is both skilled and trustworthy.
By analysing the core concerns and challenges of patients and audiences in each region of the world, as well as reviewing your facilities, we develop and implement a unique, personalised strategy tailored specifically to your practice.
You are just one step away from making a real difference!
Keyword Research
We carry out comprehensive keyword research to identify high-value terms that potential patients use when searching for dental treatments. This ensures your practice appears prominently in relevant search results.
Local SEO Mastery
We improve your dental practice’s local visibility by optimising Google My Business and building local citations. From accurate contact details to location-specific content and review management, we help attract more patients from your area.
Technical Website Optimisation
We optimise your dental website to rank higher on search engines while keeping it engaging for patients. From mobile-friendly design and fast loading pages to secure HTTPS and a smooth user experience, we cover everything your site needs to perform at its best.
Expert Content Creation
Build trust and credibility with patient-focused content that educates and turns visitors into loyal patients: informative articles on treatments, FAQs addressing common patient concerns, and guidance for challenges before, during, and after treatment
Selecting keywords
Translating your practice’s needs into the right keywords is a vital step to ensure your services are easily discovered by the patients who need them most. By carefully selecting terms that reflect what potential patients are searching for, we help your practice connect with the right audience and attract more relevant traffic to your website.
Link Building
We focus on acquiring high-quality backlinks from reputable and authoritative sources to strengthen your website’s domain authority. This not only improves your search engine ranking but also boosts your online credibility, helping your dental practice attract more patients and stand out in a competitive market.
Tracking SEO results
Effectively monitor your SEO success with comprehensive reporting and actionable insights. Our detailed analysis allows you to track monthly ranking improvements, measure patient acquisition, evaluate ROI, and keep an eye on competitor performance. With these insights, you can make informed decisions to continuously optimise your dental practice’s online presence and attract more patients.
Our SEO process is designed to grow your dental practice step by step
Phase 1: Comprehensive Practice Analysis
We start with a thorough evaluation of your current online presence, competitive landscape, and growth potential. This phase includes: A detailed SEO audit of your existing website Competitor analysis and identification of strategic gaps Review of local search performance In-depth target audience and keyword research Development of a customised strategy tailored to your practice
Phase 2: Foundation Building
We establish the essential technical and content foundations required for long-term SEO success. Technical optimisation of your website for performance and SEO Enhancement of your Google Business Profile Local citation building and cleanup to boost visibility Creation and optimisation of initial content Setup of a review management system to build trust and credibility
Phase 3: Growth & Optimisation
This phase focuses on increasing your online visibility and attracting more qualified patients Advanced content marketing campaigns targeting patient needs High-quality link building to strengthen domain authority Ongoing technical optimisation for performance improvements Continuous monitoring and strategy adjustments based on analytics Expanded keyword targeting to capture more relevant search traffic
Phase 4: Scaling & Refinement
We refine and scale your SEO strategy for maximum impact on patient acquisition: Advanced local SEO strategies to dominate your area Optimisation of treatment-specific landing pages for higher conversions Development of seasonal and promotional campaigns Competitor response strategies to maintain your competitive edge ROI analysis and performance reporting to track and improve results
You are just one step away from making a real difference!
Ultimately, after implementing our SEO strategies, your dental practice will experience
You are just one step away from making a real difference!
Wait, There’s More... We Also Run High-Impact Google Ads Campaigns for You!
But, What is Google Ads ?
SEO builds your long-term growth, while Google Ads brings new patients to your door today.
FAQ
Dental SEO pricing varies depending on the competitiveness of your city, the treatments you want to rank for (like dental implants, veneers, or crowns), and the condition of your current website. For most practices, monthly retainers range from $1,000–$1,200. While it may sound like a big investment, the ROI is unmatched: one dental implant patient alone often covers several months of SEO fees. Think of SEO not as a cost, but as an engine that brings qualified patients to your practice month after month.
SEO is a long-term strategy, not a quick fix. Most dental practices start seeing noticeable improvements within 3–6 months, with stronger growth after 9–12 months. However, quick wins such as local ranking improvements (Google Maps, “dentist near me” searches) can often happen sooner. The earlier you start, the faster you outrank competitors.
Paid ads stop the moment you stop paying. SEO builds long-term visibility. When your website ranks for “dental implants near me” or “veneers in [city],” you get patients consistently without paying for every click. Most successful practices use a mix, but SEO creates the foundation of trust and authority that ads alone can’t achieve.
Absolutely. Local SEO levels the playing field. Even if a big chain spends millions, Google prioritizes local relevance, patient reviews, and treatment-specific pages. By optimizing your Google Business Profile, building strong local citations, and publishing content that answers patient questions, your practice can dominate your local area — even against national chains.
A proper Dental SEO campaign includes:
Technical website optimization (speed, mobile, security)
Content creation tailored to treatments (implants, veneers, crowns, etc.)
Google Business Profile optimization for local searches
Patient review strategy
High-quality backlinks from trusted health & dental sites
Ongoing tracking, reporting, and competitor monitoring
This ensures you’re not just ranking, but attracting the right patients who are ready to book an appointment.
Done right, SEO is 100% safe and strengthens your authority. The danger is working with cheap agencies that use spammy backlinks or “black hat” tactics. Google can penalize websites for this. Our approach is ethical, medical-industry safe, and patient-focused, ensuring steady long-term growth.
SEO results don’t disappear overnight, but rankings will slowly decline as competitors keep improving their sites. Think of SEO like fitness — if you stop working out, results fade. Consistency is key to maintaining top positions and keeping a steady flow of new patients.
Yes, because SEO lets you target high-intent keywords — people who are already searching for these treatments. For example:
“Cost of dental implants in [city]”
“Best veneers near me”
“Same-day dental crown clinic”
When your site ranks for these, you’re connecting directly with patients who are ready to book.
We track:
Increases in Google rankings for your main treatments
Growth in calls, appointment requests, and form submissions
Google Business Profile insights (map calls, directions, visits)
ROI calculations (patients acquired vs. cost of SEO)
You’ll see real, measurable growth — not vague promises.
