We Don't Do Marketing.
We Decode Why Patients
Choose One Dentist
Over Another.

Neuromarketing-powered growth for dental practices across 50+ countries.

Your clinical skills got you here. Our science-backed strategies will take you further.

The Problem

Sound Familiar?

You’re an exceptional dentist. Your patients love you. Your clinical results speak for themselves.

But online? It’s a different story.

You've invested in marketing that brought clicks, not patients.

You've hired agencies that understood ads, but didn't understand dentistry.

You watch competitors with inferior skills outrank you on Google.

Your website looks decent, but your phone isn't ringing.

You've tried SEO and it felt like throwing money into a black hole.

You know patients are searching online, but they're not finding you.

AI assistants recommend your competitors when patients ask "best dentist near me."

Here’s the truth: It’s not your fault. The dental marketing industry is broken. Generic agencies apply generic solutions to a highly specialized field — and wonder why results are mediocre.

You don’t need another marketing agency.
You need a partner who understands both the science of patient decision-making AND the art of dental practice growth.

Who We Are

This Is RubikDentistry.

We’re not a marketing agency that happens to work with dentists.

We’re a dental growth company that uses neuromarketing to make exceptional dentists impossible to ignore.

Founded in 2018 in the United Kingdom, we began with a simple observation: the dental industry deserved better than recycled marketing tactics from agencies who couldn’t tell a veneer from a crown.

So we built something different.

We assembled a team obsessed with two things: behavioral psychology and dental practice growth.

We studied how patients actually make decisions — not how marketers assume they do. We tested, measured, refined, and scaled.

Today, we operate in over 50 countries across six continents. From London to Los Angeles, Dubai to São Paulo, Sydney to Istanbul — wherever there are dentists who refuse to be invisible, you’ll find Rubik.

The Name

Why the name RubikDentistry?

Because like the puzzle, dental marketing has multiple sides that must align perfectly. SEO alone won’t solve it. Ads alone won’t solve it. A beautiful website alone won’t solve it.

Only when every piece works in harmony does the whole picture come together.

That’s what we do.
We solve the entire puzzle.

Our Approach

Marketing Is Science.

We Treat It That Way.

Most agencies rely on best practices. We rely on brain science.

Neuromarketing isn’t a buzzword for us. It’s our operating system.

Every headline we write. Every image we select. Every color we choose. Every call-to-action we place. Every word on your website. — It’s all based on decades of research into how the human brain actually makes decisions.

Here's what we know that others ignore:

Patients don't choose dentists logically.
They choose emotionally — then justify logically.


Fear

🛡
Trust


Status


Belonging


Safety


Aesthetics

These invisible forces drive every booking decision. While other agencies guess at what might work, we engineer experiences based on what the brain actually responds to.

This is why our strategies work across 50+ countries.

Human psychology doesn’t change with geography. A patient in Munich processes trust signals the same way as a patient in Melbourne. The tactics adapt. The science remains constant.

The Difference

Traditional Agency vs. RubikDentistry

What They Do

"Let's run some ads"

"Here's a nice website"

"We'll post on social media"

"We do SEO"

"We work with all industries"

What We Do

"Let's understand why patients say yes"

"Here's a conversion system engineered for the dental brain"

"We'll trigger emotional engagement that builds authority"

"We dominate Google AND AI search results"

"We've spent years mastering ONE industry — yours"

Our Services

The Complete Rubik System

We don't offer isolated services. We build integrated growth systems. Every element works together because patient journeys don't happen in silos.

Website Design & Development

Not just beautiful. Engineered to convert.

Your website isn’t a digital brochure. It’s your hardest-working employee — one that should be turning visitors into booked appointments 24 hours a day.

We design dental websites using conversion psychology, visual hierarchy principles, and mobile-first architecture. Every element earns its place. Nothing is decorative. Everything is strategic.

The Result: Websites that don't just impress — they perform.

Search Engine Optimization

Page 1 of Google isn’t a dream. It’s a deliverable.

When a patient searches “best dentist in [your city]” or “dental implants near me,” you need to appear. Not on page 2. Not in the map pack. At the top, where 75% of clicks happen.

Our dental-specific SEO strategies are built on years of data from practices across 50+ countries. We know exactly what Google rewards in the dental vertical — because we’ve tested it thousands of times.

The Result: Sustainable rankings that bring patients month after month.

AI Search Optimization

The future is here. Most dentists aren’t ready. You will be.

Patients increasingly ask AI assistants — ChatGPT, Google AI, Perplexity, Siri — for recommendations. “Who’s the best cosmetic dentist in my area?”

We pioneered Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for dental practices. We know how to position your practice as the answer AI recommends.

The Result: First-mover advantage in the next era of search.

Google Ads Management

Every dollar tracked. Every click accountable. Zero waste.

Google Ads can be a goldmine or a money pit. The difference is expertise.

Our dental-specific campaigns are built on conversion data from hundreds of practices. We know which keywords convert patients. We know which ad copy triggers action. We know which landing pages close the deal.

The Result: Predictable patient flow from day one.

Social Media Content & Strategy

Content that doesn’t just get likes — it builds trust and authority.

Social media for dentists isn’t about going viral. It’s about becoming the obvious choice in your community.

We create scroll-stopping content strategically designed to position you as THE dental authority in your area. Educational content. Social proof. Behind-the-scenes moments that humanize your practice.

The Result: A social presence that turns followers into patients.

Our Impact

The Numbers Behind the Name

Countries
0 +

From six continents, dental practices trust Rubik to grow their presence.

2,018

Since

Six years of relentless focus on one industry. No distractions. No pivots.

Practices Transformed
0 +

From solo practitioners to multi-location DSOs, we’ve scaled them all.

1M+

Patient Leads Generated

Not clicks. Not impressions. Actual humans who became actual patients.

94%

Client Retention Rate

Our clients stay because results speak louder than contracts.

#1

Rankings Achieved

In virtually every market we’ve entered, our clients dominate the top positions.

Leadership

Meet the Mind Behind RubikDentistry

Frank Gardner

Founder & CEO

Author Of

“Before Yes”

Neuromarketing in Dentistry
— How Patients Decide

600+ copies sold worldwide

I’ve spent years studying two things obsessively: how the human brain makes decisions, and how dental practices grow. Rubik Dentistry exists at the intersection of both.

The dental industry is filled with incredible clinicians who remain invisible online — not because they lack skill, but because they’ve been failed by generic marketing. That always bothered me.

So I built a company specifically to solve that problem.

I also wrote the book on it — literally. My book, “Before Yes”, has sold over 600 copies worldwide to dentists across six continents. It’s become a resource for practitioners who want to understand the psychology behind every patient’s “yes” — and every patient’s hesitation.

Writing that book forced me to crystallize everything I’d learned about the intersection of neuroscience and dental marketing. And every insight in those pages lives inside the strategies we build at RubikDentistry.

Today, when a dentist in Sydney or Stockholm or San Francisco dominates their local market, and their schedule is full of ideal patients, and they finally feel like their online presence matches their clinical excellence — that’s why I do this.

My mission is simple:

Great dentists should never be invisible online.

And as long as that problem exists somewhere in the world, Rubik will be there to solve it.

Let's Begin

Ready to Become the Obvious Choice?

You didn’t spend years mastering dentistry to be invisible online.

Your competitors aren’t better than you. They’re just better marketed.

Let’s change that.

Book a free strategy call with our team. No pressure. No generic pitch. Just a real conversation about your practice, your market, and what’s actually possible when science-backed strategy meets dental expertise.

30 minutes · Zero obligation · Genuine insights you can use whether you work with us or not

Our People

Meet the Team Behind Rubik

Alex Henry

CTO & Head of SEO

Artemis Atkinson

Head of Marketing Strategy

Daniel Jones

Head of AI & Innovation

Edmund Smith

Head of Web Development

Beatrix Hartley

Senior Graphic Designer

Elizabeth Hall

Google Ads Specialist

Francis Gardner

Social Media Manager

María Velázquez

Data Analyst